What We Did:
We focused the entire effort on the one fact that matters most to pet owners - a deep knowledge of and love for pets. Best Friend Pet Care employees are darn near pet whisperers. They understand them, they love them and they give them the VIP treatment.
In addition to creating a website that exudes that confidence, complete with a blog from a panel of pet experts, we created the Best Friends Treat Truck - a doggy ice cream man that visits dog parks countrywide dispensing delicious dog treats - all trackable via Facebook.