EMI RECORDS: KATY PERRY "KATHY BETH PERRY" PROMO

MISSION: DEVELOP AN ONLINE PRESENCE FOR KATY PERRY'S ALTER EGO, KATHY BETH TERRY, TO SUPPORT THE LAUNCH OF HER SINGLE, TGIF.

What We Did:

We crawled into the (somewhat frightening) mind of a nerdy teenage girl from the late 80's to create a believable digital snapshot of Kathy Beth Terry's life. Fans could click around and experience her life complete with scribbled hearts, unicorns and kittens.