ROSETTA STONE: INTERACTIVE PRODUCT DEMO

MISSION: DEVELOP AN INTERACTIVE DEMO EXPERIENCE THAT SHOWS CONSUMERS FIRSTHAND HOW EASY, EFFECTIVE AND FUN ROSETTA STONE'S LANGUAGE LEARNING SYSTEM IS.

What We Did:

We gave prospective consumers an inside look at how Rosetta Stone's language learning system works by letting them preview and experience actual functioning lessons. The demo also gave consumers a behind the scenes look at the people that created the software and a sneak preview of their latest TOTALe feature with live coaching and interactive games.

The demo experience was mailed upon request to prospective consumers that were exposed to their print, television and radio campaign, making it essential to Rosetta Stone's acquisition strategy.